
The last time you went to purchase a new
cell phone, did you go to a branded carrier’s store or somewhere else? Odds are you went to your local
brand name carrier’s store. If you did, then you probably had to wait to be helped and then were given a
personal cellular salesperson. While all this attention is flattering, it does nothing for your wallet.
So if you want to save some money, some stress and keep away those gray hairs, read on for some information you really ought to know.
Branded Cellular Stores and Kiosks
One of the biggest potential benefits to exclusive stores (like AT&T and Sprint) is their commitment to personal service. In fact, quite often you are assigned a representative to give you 100% of their attention. Getting personal service is a bit like waiting to be called for your table at a restaurant; you may know what you want and where you‘d like to be, but you aren‘t getting there until your called.
Branded stores and kiosks offer an extensive variety of phones, some which are not available elsewhere. Depending on the store, consumers may have the option of inspecting each phone and trying out various basic features. This can be especially helpful if you are considering a
PDA or frequently use your phone as a camera and want to test picture resolution.
Representatives are trained to answer specific questions and, in the event they don’t know, the benefit of being able to ask or contact someone else in the company on the spot. The downside to such personal service (other than suffocation) is that these representatives are only as good as the information they have been given. Competitors’ services and side-to-side comparisons between networks is next to impossible. Very seldom are representatives able to answer based on anything other than information their company has provided. Most cellular store representatives either do not know about or are prohibited from revealing any alternative methods of obtaining service that would undercut their ability to sell to you.
Remember, these individuals are professional sales people hired to ensure, to the maximum extent possible without alienating you, that you won’t leave without buying and purchasing as much as possible. Their job is to steer you to higher contracts, more expensive phones and ensure you don’t forget an accessory.
Perhaps the worst outcome from purchasing at these establishments is their reputation for quoting one price, activating your new phone and then leaving you speechless as the total is much more than anticipated. Much of this can be attributed to the rebates offered at these stores. The consumer is required to pay upfront and redeem the “rebate” later either after submitting paperwork and/or after a certain period of service. Your redemption money may not come in the form of a credit or money either. Most rebates are now offered through VISA or MasterCard debit cards.
Options for the Discriminating Consumer
For those that have service through AT&T or another carrier that offers SIMS cards and just need a basic phone immediately, your best bet is Wal-Mart or any other “GO Phone” seller. For around $20, you can purchase one of these phones, switch out the SIMS card and continue with service as usual.
For those who are looking to replace their existing phone and are satisfied with waiting for their new one to arrive, online shopping can be a better alternative.
If you’re trying to replace your phone mid-contract, your best bet is a cell swapping service. Cell swapping services such as Cell Swapper or Cell Trade USA offer you the opportunity to get out of or into a contract and/or new phone without the activation fee, long-term contract or purchase of a new phone depending on your goal. Phone resellers or auction houses including Ebay can offer big discounts but come with some risks. Anything from non-working phones to no support services are possible, and often you cannot return your purchase.
If you want a new phone and a new or extended contract, you may find the big providers, like AT&T, Sprint, and Verizon, offer some enticing deals and specials for online customers only. A wide variety including refurbished phones is usually available. Online orders typically include an instant rebate and may offer a combination instant rebate and account credit after a certain period of service. Sometimes accessories bundles are also offered with your purchase, but, unless you are the type of consumer that insists on name brand accessories, bundles usually do not save you money. Keep in mind a new contract is often mandatory and some rebates or savings are provided only after a period of service has been completed or via a debit card instead of cash rebate.
The most flexible and usually cheapest way to purchase a new phone does not involve online or cellular store purchases. Your local electronics retailer (my favorite is Best Buy) usually has a nice selection of phones from various carriers, instant savings and additional instant discounts not offered elsewhere. Though you’ll certainly enjoy the large selection of accessories, you can really benefit by comparing phones and plans within and across carriers. One advantage to purchasing from your local electronics retailer is that they often accept returns (check for limitations on time & use). Almost all carriers whether online or in the store do not. While your billing and all other services will be handled by your carrier after purchase and in-store activation, usually your local electronics retailer will still offer guidance when possible. Perhaps the biggest benefit is the neutrality and information local retailers gain through servicing so many carriers and their customers.
Food for Thought
Every carrier has a reputation. Talk to co-workers, friends and even strangers. Ask how they like their service, what they would change and why they would stay. If you get enough people saying the same thing, some truth is bound to be in their answers.
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